Does honesty count?
I don’t know what to say. One of my buyer ask me about the voltage stabilizer and grounding kit. He ask about the price, I give him the price. He ask about best price, well I give him best price. He ask about delivery, I said we could meet at the place I state in my ads.
Fair enough. But then he ask me about the performance that it will give. Being very honest, I said this voltage stabilizer and grounding kit will help, but maybe won’t be noticeable for a new car. Because new car not having problems with grounding points and alternator and battery is quite new.
And then he mention some other brand that he used. He said that it really noticeable. Bring out performance yada yada.
In my mind I think, if that brand X is so great why bother buying with me then?
So I open up Google and search for that particular brand X. Owh! Now I know why… Because that brand X cost at least 3 times more than what I’m selling.
I guess, afterall the price still plays role in marketing (It is actually, beside location, location and location).
Okay. But in the end he end up not buying with me, because I say it wont give noticeable performance. I mean… How do I do this? I am being honest, telling the truth. And that is from my experience too. What do you expect me to exxaggerate things?
Still I believe in honesty. I shall be honest with all my buyer/customer.
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Apr 18th 2010 • 17:04
by Hussain
ITs always good to be honest….
Who knows… you might have told him it gives good performance and when he acctually tried it out and got mad he would come back to claim back his money.
on the long run you saved yourself some trouble.
And There is a Theory in TQM (Total Quality managment) 1 happy customer will refer 4 new ones. 1 angry customer will defer 20 potential customers.
So even thou you were honest, im sure he appreciated it… and use the knoledge you got regarding Brand X and bring one in case anyone asks for it.
Remember no one is perfect. and mohd. PBUH said: he who lies is not of us
so good job bro
keep it up!
Apr 18th 2010 • 21:04
by Ismail Saleh
Thank you for your kind words
Since this post I’ve sold quite a few other units. And now stock is all sold out. Only got one complaint that the voltage stabilizer is actually giving him problems instead of helping. I promise to exchange to new one once I received back the faulty unit.
Now I know it’s really hard to be honest when your competitor used all sort of “lies” to gear up their sales.