I don’t know what to say. One of my buyer ask me about the voltage stabilizer and grounding kit. He ask about the price, I give him the price. He ask about best price, well I give him best price. He ask about delivery, I said we could meet at the place I state in my ads.

Fair enough. But then he ask me about the performance that it will give. Being very honest, I said this voltage stabilizer and grounding kit will help, but maybe won’t be noticeable for a new car. Because new car not having problems with grounding points and alternator and battery is quite new.

And then he mention some other brand that he used. He said that it really noticeable. Bring out performance yada yada.

In my mind I think, if that brand X is so great why bother buying with me then?

So I open up Google and search for that particular brand X. Owh! Now I know why… Because that brand X cost at least 3 times more than what I’m selling.

I guess, afterall the price still plays role in marketing (It is actually, beside location, location and location).

Okay. But in the end he end up not buying with me, because I say it wont give noticeable performance. I mean… How do I do this? I am being honest, telling the truth. And that is from my experience too. What do you expect me to exxaggerate things?

Still I believe in honesty. I shall be honest with all my buyer/customer.